In post-war Japan, what was there to do for a young man with a keen sense of business and an open eye for the misfortune surrounding him? He could offer his services to one of many small companies, or he could reluctantly try his luck on the black market, or he could come up with a product that would have some value for the youth in his country. Kihachiro Onitsuka Tiger Shoes did it all. Since then, ASICS has introduced a long line of revolutionary and effective technological features in sports shoes. ASICSŪ GELŪ Cushioning System, SpEVA and the recently developed I.G.S.TM (Impact Guidance System) are some examples added to Onitsuka Tiger Footwear. Consequently, many international top athletes have won races, matches, medals and titles with the ongoing support of Onitsuka Tiger. And according to ASICS founder, Mr. Kihachiro Onitsuka, there is a lot more to come, as he said in 1999... 'This first half century was only the beginning.' |
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